Co-founder, Chief Sales Officer
Caleb Myers
Caleb Myers is co-founder and CSO of Donnelson & Myers Co. He leads honest conversations with owners: fit, scope, and whether the work is worth doing.
Writing
How to claim a Google Business Profile?
Claim a Google Business Profile by searching the real shop name, requesting ownership of the matching listing, and finishing Google's verify steps. Use the legal business name. Do not stuff keywords into the title. One honest profile beats a pile of unclaimed ghosts that split reviews and calls.
Read more Local searchWhat are near me searches?
Near me searches are the queries where a person asks for a trade or shop close to where they are. Sometimes they type "near me." Often the phone adds the place without them saying it. Google treats those as a local job: match the service to a real listing nearby. If your hours, category, and address are wrong, that neighbor never sees the door.
Read more Local searchLocal SEO vs Google Ads?
Local SEO is the work that makes your shop show up in maps and search when someone nearby looks for what you do. Google Ads is paid traffic that stops when you stop paying. They are not the same job. Fix the listing, hours, reviews, and pages first. Then decide if ads are worth the spend on top.
Read more PresenceHow to pick a Google Business Profile category?
Pick one primary Google Business Profile category that names what a stranger would call the shop, then add only secondary categories for work you actually do. The primary category is the sign over the door. A junk drawer of every nearby trade hides you. Fix the category before you buy another ranking tool.
Read more PresenceWhy is my Google listing not showing?
Your Google listing is not showing because the profile is unverified, suspended, duplicated, or labeled as the wrong kind of shop. It is rarely a ranking tool you have not bought. Google hides a listing that looks untrue. Fix the facts on the Google Business Profile first. Then search the way a neighbor would, on a phone, and see if the door is actually there.
Read more PresenceHow to get Google reviews?
Ask for a Google review after a job they liked, once, in their language, with a short link. Do not hover with a tablet. Do not pay for reviews. A useful review names the work and the town so the next stranger can tell what you do. That is how you get Google reviews. Not a campaign. A habit at the door.
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