Co-founder, Chief Marketing Officer
Isaac Donnelson
Isaac Donnelson is co-founder and CMO of Donnelson & Myers Co. He helps local businesses get found by the right customers: search, Google Business Profile, reviews, and AI mentions, said in plain language.
Writing
How to rank in the Google map pack?
You rank in the Google map pack by earning a place with one claimed, honest Google Business Profile that matches the search. Fix category, hours, and name-address-phone so they match the door. Ask for real reviews after good jobs. Check the pack the way a customer searches. There is no pack product to buy and no honest seven-day pin guarantee.
Read more AI answersWhat is generative engine optimization?
Generative engine optimization is the work of making your shop's public facts clear enough that generative AI answers can name you when someone asks who to call nearby. It is the same honesty job as answer engine optimization, named for tools that write answers from public pages and listings. It is not a paid ChatGPT slot. It is not a ranking package you buy.
Read more PresenceHow to respond to Google reviews?
Reply to every Google review in public, within a week, in plain language. Thank the customer who named the work. For a fair complaint, own the miss and say how you will fix it. Do not argue the star. Do not drag a private fight onto the listing. The next stranger is reading how your shop behaves when it is easy and when it is ugly. That is how you respond to Google reviews.
Read more AI answersWhat is AEO?
AEO is answer engine optimization: the name of the job of writing public sentences an answer engine can cite. ChatGPT, Google's AI answers, and similar tools lift those sentences when someone asks a question. AEO is not a product you buy, not a secret feed, and not a ranking trick. Local SEO is still maps and Google. How you show up when people ask AI who to call lives on a different page. This one is the definition.
Read more Local searchWhat is NAP consistency?
NAP consistency is using the same name, address, and phone everywhere a customer or Google can read them. The shop sign, the Google Business Profile, the website footer, and the invoice must match. A mismatch looks like two businesses. It is not a ranking trick you buy. It is the boring facts that let maps and search treat you as one place in town.
Read more Local searchWhat is the Google map pack?
The Google map pack is the local listings that sit with a map at the top of some search results. It is not a paid product you buy. You earn a place with a true Google Business Profile, real reviews, and a category that matches what people type. If the map is empty of your shop, a neighbor searching your trade never sees the door.
Read more AI answersHow to show up when people ask AI who to call
People now ask AI tools who to call nearby, not only Google. You show up when your public pages state who you are, where you are, who you serve, and what a first visit looks like, in sentences a model can quote. This is AEO in plain language: answer-first writing, a true Google listing, and facts that match. It is not a new ad network and not a ranking trick.
Read more PresenceWhat is a Google Business Profile?
A Google Business Profile is the listing Google shows for your shop on Search and Maps. It holds your name, address, hours, category, photos, and reviews. For a lot of local businesses it is the front door, even if you paid for a website. If the hours are wrong, the door is locked while you are standing inside.
Read more Local searchWhat is local SEO?
Local SEO is the work of showing up when someone nearby searches for what you do. It is not a pretty website. It is not ads that vanish when you stop paying. It is your name, your hours, your reviews, and a plain sentence about who you serve, sitting where maps and Google already look. If a neighbor cannot find you on their phone, the shop is closed to them.
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